FlackTek Launch Wins

The homepage, before and after

84% lighter Page download 6.8 MB → 1.1 MB

3× faster Main content on screen 25.1 s → 8.1 s on slow mobile

52% fewer Files requested 132 → 64

24 fewer Plugins installed 33 → 9, and all of them in use

Performance 50% higher 44 → 66 out of 100 Speed on a slow mobile connection

Accessibility 99 of 100 up from 91 Readable contrast, clear links, labelled controls

SEO No loss 100 → 100 Kept at full marks through the move, with no lost pages

Google Lighthouse, mobile test, homepage only, median of three runs each, on the same machine, after a round of speed fixes that followed launch. On desktop the new homepage scores 95 or higher. The old site was measured on its original server, which we're keeping online as a fallback for now. Mobile tests simulate a slow 4G connection, so the times are longer than most visitors see; what matters is the gap between the two. These figures were taken before the unused plugins were deleted, so they don't yet include that improvement.

Problems on the old site that are now fixed

We found these while rebuilding. Several were visible to visitors on the old site.

Broken links

The MEGA button on 18 blog posts works again

“Talk to Us and Learn More” pointed at a MEGA page that no longer existed. It now goes to /mega/.

Broken links

Three old application addresses redirect

Polyurethanes, Cannabis and Pharmaceuticals had old addresses that led nowhere. All four redirects keep campaign tracking tags, so email and ad links still get credited.

Broken links

Two of fifteen industry links led nowhere

The Applications index sent Cannabis and Pharmaceuticals to dead pages. Every industry link on the index now works.

Content

The blog shows its articles

The old Blog page displayed nothing, so ten published articles couldn't be reached from the menu. All ten are listed now.

Content

Resources is a real hub

Resources used to repeat the Newsroom exactly, and the Blog had no way in. It now leads with the latest from both and links to each.

Accuracy

The homepage had the Medium mixer's capacity wrong

It said Medium holds 2 kg. Every other page says 1 kg, and the homepage now matches.

Accuracy

Copy errors corrected

“Our line of machiness cover” now reads correctly. The Service Request and General Inquiries forms no longer label the address block “Schedule Your Demo”.

No more empty pages for Google to index

Paging past the end of the Newsroom used to show “No news published yet” as a normal page. Those addresses now tell search engines they don't exist.

Tracking

All tracking carried over and checked

Google Analytics, Tag Manager, Google Ads, LinkedIn and Pardot all fire on the new site. Analytics counts each visit once, not twice.

Website email is authenticated

Form notifications and password resets used to go straight from the web server with nothing to prove they were genuine, so many landed in spam. They now go through a proper sending service on their own address, kept separate from staff email.

Test pages are no longer public

The Free Onsite Demonstration TEST and General Inquiries TEST pages were public, listed for Google and had working forms. Both have been taken down.

Security

Site access reviewed

The two previous-agency accounts are gone, and every remaining account has been confirmed by FlackTek.

Speed

Two things that held up every page are gone

The Lead Forensics script made every page wait before showing anything, and WP RSS Aggregator added a stylesheet to every page even though it had no feeds. Both plugins have been deleted.

From 33 plugins to 9

33 9 plugins installed, and every one of them is in use. We deleted the old plugins listed below and added three: one to send the site’s email reliably, one for privacy-friendly visitor analytics, and our site-management plugin. Every plugin is code that can break, slow the site down or need a security update.

Page builder and its add-ons

WPBakery Page Builder
Ultimate Addons for WPBakery
UpSolution Core
Slider Revolution
WP Go Tabs
WP Tabs Pro
Before and After Gallery

Deleted. The new theme builds these layouts directly.

Translation tools not in use

GTranslate
TranslatePress
Weglot

Deleted. Three overlapping tools for the same job.

Old-host and one-off tools

SiteGround Optimizer
SiteGround AI Studio
Duplicator
WP Migrate

Deleted. Our hosting takes care of caching and backups, and the move is finished.

Installed but doing nothing

MonsterInsights
Cookie Notice
accessiBe

Deleted. These were switched off on the old site or are no longer needed.

Unused after launch

Lead Forensics
OptinMonster
The Events Calendar
UserFeedback Lite
WP RSS Aggregator
VideoPack
A media-replacement tool

Deleted. Switched off on 5 October, then removed once nothing on the site needed them.

Retired forms

WPForms and two of its add-ons, including Surveys and Polls

Deleted, with your go-ahead, along with the Careers application and NPS survey forms they ran. Careers now uses the Paylocity listing.

Still in progress

To discussCookie consent. You have an iubenda account, but the site wasn't actually blocking cookies before consent, on the old site or the new one. We'll talk through switching to WP Consent, which we set up and manage as part of our stack, and get it working properly.

Your callOne of the two Tag Manager accounts was deleted at Google some time ago. We can remove its code.

Your callThree MEGA pages that nothing on the site links to: MEGA discussion, MEGA white paper and Contact Us – MEGA. The new theme now plays their videos itself. Are the pages still shared in emails or ads? If not, we'll unpublish them.

With usThe enquiry form on the application pages has a fault inside Pardot. It loads one of its files over an insecure connection, so browsers block that file. You've confirmed submissions are still arriving, so nothing is being lost; we'll make the one-line fix in the form's settings in Pardot.